Is your head so big that you think you can do it all, yet you can’t find a hat that fits?
If I’ve learned anything, in the years spent on this planet, it’s that I don’t know everything.
As a creative marketing agency owner, it didn’t take long for me to realize that I should spend my time applying my genius and hire talented people who know more and do better in areas where I fall short.
Too often I see websites that appear to be created by one person assuming he or she has the acumen to produce the entire site successfully.
A website that appears to be sleek, simple and effortless on the front end requires a multifaceted web of work on the backend.
Being a small business owner, you know your business inside and out. How it works, what makes it special. You know what your customers want and don’t want.
But do you know how to portray that in a compelling way, that gets results, on your website? And in 3 seconds?
Is your site structured so the important stuff is delivered up front and clearly understood?
Does it navigate easily allowing the visitor to find what they need quickly and easily?
Are your graphics clean and captivating?
Can you write copy that makes the visitor get goose bumps, better yet, call you?
Are you gathering information as well as delivering yours?
Have you built search engine optimization into the sites content?
If these questions worry and confuse you, perhaps you should consider hiring talented professionals that do this day in and day out.
As rapidly as the internet is changing you’ll need the expertise of skilled marketers who keep up with such.
These experts do nothing else.
Do you have that kind of time?
Running your business is hard enough and you are the master here.
Put together a list of goals you’d like your website to achieve and allow the masters to make it happen.
Stay away from those one-size-fits-all, cookie cutter solutions. They sound affordable and look nice most of the time, but it takes marketing skills and a team that spends time learning your business to build a well-oiled site.
I never look good in a one-size-fits-all hat (or as my wife calls it “one size fits nobody”).
Your website should be the hat that’s custom made and shows you off at your best.