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Suck Up or Get Shipped Out

Through my many years in the marketing business, I’ve come to recognize a disturbing trend. As the economy has changed so has the makeup of the advertising agency and firms responsible for overseeing a company’s marketing . Staffing of these firms, through the years,...

Politicians are Like a Box of Cereal

Remember the movie Forrest Gump and what his mother told him? “Life is like a box of chocolates, you never know what you’re gonna get”. From chocolate to politics to marketing… When I watched the Republican debate with 17 candidates standing side by side seeking your...

Don’t Talk to Me About Low Pricing

Benjamin Franklin understood what really matters when it comes to building a successful business. “The bitterness of poor quality remains long after the sweetness of low price is forgotten”. Rather than competing on price, which is always a race to the bottom, a more...

Don’t Let Your Head Get Too Big

Is your head so big that you think you can do it all, yet you can’t find a hat that fits? If I’ve learned anything, in the years spent on this planet, it’s that I don’t know everything. As a creative marketing agency owner, it didn’t take long for me to realize that I...

Are You Putting Lipstick on a Pig?

If you read my last Sticky Note, you know how I feel about the importance of having a well thought out, functioning website. In fact, if you’re in business and don’t have one, you’re out of business. Hopefully, you have a website or are in the process of developing...

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Client Love

Lippi & Co has been my advertising and marketing company for over ten years. From designing my logo and stationery to providing content for mailing pieces Lippi & Co has always delivered creative unique ideas.

Recently, they set up my LinkedIn, Faceb…