Do you realize that you could be sitting on a pot of gold and not even know it?
There’s gold in them there websites!
Too often we expect that some miracle idea is going to hit us and make everything crazy good. One miracle you already have at your disposal is the miracle of technology i.e. the internet.
The possibilities to make your sales and marketing efforts shine like gold are available through the effective use of internet marketing.
The opportunities enabling you to remain in contact with your customers everyday and bring them along the selling cycle are endless.
Not to mention at little to no cost.
The day you launched your company website, you began selling to the world. However, just as with any successful marketing strategy, it takes effort and understanding.
You shouldn’t assume that just having your site go live is enough. Your website won’t deliver results if your content remains stagnant.
It’s a tool like any tool. The more you use it and become familiar with the possibilities the more it works for you.
Refreshing content helps in getting you seen (aka feeding the Google god) It also gives viewers reasons to visit your site often.
Unlike hard copy formats or traditional marketing methods, changes to your message and content can be made as often as you like.
Test, test, test.
If your website isn’t getting the results you’d like, change what you say, change the images, change the offers. What other media gives you that flexibility?
Get off that pot of gold and start putting the gold in your pocket.